Our Barbershop Matte Hair Clay is not your average pomade. Like everything else we do, we chose not to copy what other people are doing and instead make something from scratch that we could stand behind.

First, it’s called hair clay for a reason -- it’s quite literally made with clay (along with beeswax, natural plant oils, and other natural ingredients). We use a mix of bentonite clay and kaolin clay, both known throughout the centuries for their positive effects on skin and hair. Unlike some pomades made with petroleum byproducts, our Matte Hair Clay protects and restores your hair with natural minerals and vitamins.

Second, while most hair products land somewhere on the spectrum between light hold and strong hold, our Matte Hair Clay can do both. Mix with water for a natural, messy look, or mix with water in your palm before applying to create an all-day hold. Whether you're looking to add texture to soft hair, tame curly hair, go for the messy look, or rock a badass slick-back, this is the product to get you there.

It wouldn’t say “The Bearded Bastard” on the tin if it wasn’t a product that we spent months mixing, testing, and perfecting by hand. It may be our first hair product, but we’ve added the same commitment to quality and originality you’ve come to expect from TBB.

Stay Bold. Stay Bastard.

Step 1: For best results, apply the Matte Hair Clay when hair is still damp. If you’ve just stepped out of the shower, run a towel through it once or twice being careful not to absorb too much water.

Step 2: Using your fingers, scoop out a dime-sized chunk of Matte Hair Clay (a little goes a long way). For longer hair, of course, you will need to apply more.

Step 3: Run your other hand through your damp hair (the hand without Matte Hair Clay on it), or run it under the sink to get it damp. Then, rub your two palms together until the Matte Hair Clay is spread thinly across your hands. If you leave any chunks, they’re going to stick in your hair. For a lighter hold, dilute with extra water when spreading the clay in your palms.

Step 4: Run your hands through your hair, spreading the Matte Hair Clay evenly throughout and shaping your hair for the desired look. The more diluted the clay is in your hair when applying, the messier and more natural the hold will be. The thicker the clay is when applying, the stronger the hold will be. For a pompadour, apply light, first, for volume, then apply a hard layer on top to maintain hold and shape.

Step 5: Wash the excess Matte Hair Clay off your hands, towel 'em off, and hit the road.

For best results, apply daily and go a few days between shampooing and conditioning your hair. The natural minerals and vitamins in our Matte Hair Clay will keep your hair looking healthy between washes without stripping its natural oils. To wash out the Matte Hair Clay, just use your normal shampoo or conditioner in the shower, leaving it in for a few extra minutes while you scrub up (or scrub a friend if you prefer).