Four-and-a-half years ago, The Bearded Bastard officially launched with a single post on Instagram. There was one product (Woodsman Mustache Wax), no customers (except for Jeremiah), and no expectations whatsoever that a beard and mustache company would be successful.
A lot has changed since then.
Turns out other people shared Jeremiah’s enthusiasm for great smelling beard oil and “perfectly rideable mustache wax”. Our community of loyal fans and customers like yourself has exploded in the past four years.
The beard oil industry has taken off, too, more than we could have ever expected when this thing started. Esquire, GQ, Men's Journal, Outside, and The New York Times have all featured The Bearded Bastard as the popularity of beards has grown.
But The Bearded Bastard has also grown. We're now a team of eight, and our product lineup is starting to bump up against the limits of what can be contained under the TBB umbrella.
That's why we're excited to share with you the first look at our latest venture.
Introducing Newton + Co.
Today we're proud to announce Newton + Co., a new grooming brand from the team behind The Bearded Bastard. Like TBB, Newton + Co. features all-natural products made by hand in our workshop in Austin, TX.
Newton + Co. is the natural extension of The Bearded Bastard. It shares a common DNA, but extends that vision beyond the world of beards and mustaches.
The initial release from Newton + Co., available now, starts with a true beard and face oil — made with the best ingredients possible for your skin and hair. We took what we've learned over four-and-a-half years of making premium beard oil and expanded it to create a product that can be used on your entire face.
With none of the chemicals of traditional moisturizers, our beard and face oil promotes healthier, clearer skin and more manageable facial hair.
We've also paired it with a new hand salve, a tough-as-nails moisturizer for guys with rough, dry hands. Made with deeply nourishing hempseed oil, this will become the new staple around the house or workshop.
The initial Newton + Co. line of grooming products comes scented with palo santo, a wood known for its ritual cleansing properties but with powerful benefits for skin as well.
Just like that first Instagram post four-and-a-half years ago, there's no telling where this launch will take us. All we know for now is that we're grateful to have you along for the ride, and we're committed to making the best damn grooming goods possible under both the TBB and Newton + Co. brands for many years to come.
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